BA@SIBMB

Over the course of 24 lectures, we learnt to use the SPSS software to analyse data and deduce meaningful interpretations from them. The co...

Factor analysis is a method that reduces the number of variables based on the underlying unobservable variables that are reflected in the ...

Conjoint analysis is a popular marketing research technique that marketers use to determine what features a new product should have and ho...

I would like to summarize the learning’s from the BA classes by writing a summary about SPSS and its uses in the field of marketing:- SP...

Conjoint Analysis is a research technique used to measure the trade-offs people make in choosing between products and service providers. I...

The first impression that I got after learning about perceptual mapping is that it is exclusively a marketing tool and that it would have me...

Being our final day and lecture of Business analytics, we were summarized upon the learning of all the 24 sessions took place. We started wi...